Loco Dice Returns with Energetic Track "Hold Up (You Feel That)"

Loco Dice is back with "Hold Up (You Feel That)," his first release since 2025's Purple Jam album, out now via Astralwerks – listen here. 

 A defining force in contemporary electronic dance music for over two decades, with deep roots in hip-hop and his North African heritage, Loco Dice brings us a driving, high-energy cut that wastes no time getting to work.

Running at a brisk tempo, "Hold Up (You Feel That)" is built around dense, intricately programmed percussion and contagious female spoken-word vocals by Alaina Arnez. There's no reliance on a big melodic breakdown here; instead, the record lives and breathes through its rhythm section, building and releasing pressure in a way that's engineered for peak-time dance floors and long, hypnotic DJ sets alike. It's the kind of track that rewards a big system and a full room - relentless, physical, and precise.

Born and raised in a multicultural household with Tunisian roots, Loco Dice has carved out a distinctive lane in electronic music, with a sound that remains deeply rooted in hip-hop. Before becoming a fixture in electronic music, he was embedded in the hip-hop scene: a young DJ in the early 1990s and a rapper who toured the globe both solo and supporting Snoop Dogg, Ice Cube and many more, developing the rhythmic sensibility that would later define his productions. At the turn of the millennium, Loco Dicebegan moving from hip-hop into electronic music. From his 2002 breakout "Phat Dope Shit" to "Heavy Heart" with Skrillex and Fireboy DML, he has rarely left the headlines. His debut album 7 Dunham Place arrived on his own Desolat in 2008, followed by Underground Sound Suicide on Ultra Music (with guests Giggs, Just Blaze and Neneh Cherry), the club-focused showcase Love Letters in 2018, and his fourth album Purple Jam on Universal Music. His collaborators run cross-genre and cross-cultural - from techno icon Carl Cox to Italian rap giant Gué and German rap heavyweight Haftbefehl - alongside dozens of EPs on labels like Ovum, Minus and Cocoon, and remixes for everyone from Moby and Disclosure to Black Coffee and Basement Jaxx. His DJ sets bring the same personality to underground basements and festival main stages alike - Time Warp, Sunwaves, Coachella - as well as era-defining Ibiza residencies at Circoloco (DC-10), the Amnesia Terrace and Space Miami. In 2007 he founded Desolat, releasing classics from Dubfire, Moritz von Oswald, Martin Buttrich, DJ Sneak and Yaya, later followed by his En Coleur and SB Recordings imprints. Dice's reach extends well beyond the booth. He appeared in the 2004 PlayStation 2 game "Decks & FX" and as a VJ on MTV's Battle of the DJs, wrote runway soundtracks for Marcelo Burlon at Milan Men's Fashion Week, and has moved into fashion through collaborations with Daily Paper and New Era and his own clothing brand, Seran Bendecidos - proof of a restless creative who thrives in the space between genres and styles.

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